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What do brownies and key messages have in common?

brownies

Yes, Visual Voice readers, I have been neglecting my blog topics this past month. Today I did want to share a quick story from an online discussion I attended hosted by The Improve Group titled “Self-Promotion: Let your data do the talking”.

Elissa’s Notes: When thinking about self promotion, the first thing to focus on is developing key messages. For example, the picture of the brownie on the brownie box is a key message. It grabs your attention and clearly translates what you can create with the ingredients inside. The directions, the fat content, etc. support the key message.

You can apply the brownie box concept to your work by developing your own key messages considering…

  • What is the problem your work addresses?
  • What does your organization do about it?
  • Why do we do what we do?

Once you have developed your key messages, case studies and data can be used to build credibility.

Click here to view the complete discussion.

1 Comment
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