This past weekend I attended the HandsOn Twin Cities Volunteer Expo at the Mall of America. At the Expo there were 133 Twin Cities organizations working to support a range a causes with lots of great ways to get involved.
While checking out the different booths one annual report caught my eye. I thought it was so well designed it was worth passing along. Click here to check it out.
The first thing you will probably notice is this doesn’t look like your typical annual report. Instead The Ronald McDonald House Charities of the Upper Midwest came up with a very clever way to highlight what they do. They designed their annual report to look and read like a children’s book. I thought this was an effective concept because it immediately represents that their focus is on children. Plus, it was a great little storybook they could hand out to the kids at the mall, which in turn their parents would most likely end up reading.
Now I know that drafting your annual report to read as a children’s book will clearly not work for most organizations, but I thought it might serve as some creative inspiration as you approach your 2009 annual report.
How can you best highlight your work? What format is most effective for your target audience?