Dreading putting together your annual report or don’t know where to begin?
One idea I thought was so clever…I had to pass it along. Imagine if your annual report fit on an over-sized postcard. What might that look like?
I thought what a great idea to reduce printing and postage costs, while still getting critical organizational information to your supporters (in a format that might actually get read). You can always direct your audience to your website or a more detailed pdf if need be.
Below is a mock up for a fictitious organization to give you the sense of what I’m talking about. I used stock photography, but I would suggest using original photos. This will allow you to further tell your story with your captions.
For more information about putting together an effective nonprofit annual report, I recommend checking out the below resources:
- Kivi’s 2/7/11 blog post: Five Questions about Nonprofit Annual Reports. It includes links to other great resources and the recorded webinar.
- The website WhyAnnualReports.org. It also includes a number of great resources in addition to a free report titled: Talking to Ourselves, A Critical Look at Annual Reports in Foundation Communications (The report also utilizes some nice infographics)